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David James and Gareth Hague met in 1990,
working together designing record sleeves for
bands such as Soul ii Soul (Club Classics
Volume 1), Neneh Cherry (Buffalo Stance)
and Boy George (Tense Nervous Headache).
Increasingly their designs featured custom
designed typefaces and logos (System 7,
Wynton Marsalis, One Dove). Projects for
independent magazines Road and A Be Sea
also combined art directed photography and
custom type design.
Alias was formed in 1996 to design and market
their typefaces. Alias also undertakes
commissions for custom typeface and logotype
design, services include designing custom type
and digitising and amending existing
typefaces.
Alias has produced logotype and typeface
design for clients including Ghost, Monsoon and
Sunday Times Magazine and has worked with
design agencies and advertising agencies on
typefaces for corporate clients and advertising
campaigns. Graphic design includes arts related
projects and book design for clients including
Phaidon, Jake and Dinos Chapman, Tate
Modern, Somerset House and Birkenstock.
Alias typefaces are also available from type.co.uk
and veer.com
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